Branding Myself

Today I went to the PRAdvanced Conference at my school, and basically learned that I am no where near being well-branded. I guess it’s something I’ve always known I needed to keep up with but have kind of pushed to the back of my mind. So I figured I’d go ahead and share what I think are the three most important things I learned today from the conference.

1. Don’t be afraid to get yourself out there!
This is definitely something I need to work on. As someone with no (legitimate) experience, my ability to get internships will be based solely on how I present myself to employers. Jacob Cass of Just Creative Design was hired through Twitter, because people in the field he was interested in going into were following him and saw the things he posted on his blog. Clearly, I need to start actually using my Twitter as something serious and not just a way to tweet Survivor updates to my boyfriend.

2. Know your interests, and how they make you stand out.
Heather Huhman really emphasized this in her presentation. She recommended taking a moment to write down your skills, characteristics, and interests. So I figured I would take this opportunity to do so:


  • Writing press releases
  • Writing direct mail fundraising appeal letters
  • Planning events
  • Customer service (that’s what five years in retail and restaurants can do for you!)
  • Web programming/design
  • Characteristics

  • Musical
  • Creative
  • Somewhat fashion-forward
  • Compassionate
  • Interests

  • Public relations (obviously)
  • Non-profit work
  • Singing
  • New media
  • Politics (to a certain extent)
  • Writing
  • So I guess that’s a basic description of who I am. By Heather’s suggestion I’ll probably be running that list by my friends/family and making changes to it as I grow as a professional. I’m not sure how any of those things help me stand out though…maybe my interest in blending corporate and non-profit PR?

    3. Know what the internet says about you.
    I Googled myself for the first time today, and was actually relieved by what I found. The first thing was, of course, my LinkedIn profile. But besides that, the only other mentions of my name were my Avon Walk Fundraising Page and a lot of obituaries (shows you what demographic has my name). At the HR Panel, they really stressed the importance of knowing what the internet will reveal about who you are because it’s the first thing they look at when hiring someone new. Heather also talked about this (and suggested the Google project). Of course, as soon as I got home I made a new, professional Facebook, changed my Twitter name, and tried to complete my LinkedIn profile. I’ve got nothing to hide, internet world!

    So there it is, the three most important things I learned today. I hope to take what I learned today to really change this blog around and start talking about things that are important to me and my field. Please let me know if there are any blogs/sites I should start checking out!

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    1. Social comments and analytics for this post…

      This post was mentioned on Twitter by eleanorbotelho: Just posted a blog entry about what I learned at #PRAdvanced today!

    2. Dropped in via Brazen. Rule number one: make your blog easier to see/navigate. Two: don’t take Brazen too seriously. Three: hit up @jenniferalaine because she’s figured it out.


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